Computational PPC Engineering

Modern PPC
Operating System

Continuous algorithmic optimization across budgets, targets, assets and performance — maximizing conversions while you focus on strategy.

Connect NowExplore Platform
From the Entrepreneurship Hub ofUniversity of Oxford
PPC strategist using Scaletrics
Watch Demo2 min overview
See Scaletrics in Action
From waste to opportunity in real time
2:14

Your entire ads portfolio.
Amplified by continuous computational analysis.

Budget Performance
Saturation curves modeled per campaign — budget continuously reallocated to its highest-converting position across your portfolio.
Search Term Optimization
Every query evaluated semantically across multiple AI models — intent verified, high-value terms extracted as keywords, waste eliminated.
Campaign Optimization
Structural coherence measured across every campaign element — goals connected to real revenue through conversion value intelligence.
Keyword Performance
Every keyword monitored across multiple dimensions — replacements staged automatically the moment sustained decline is confirmed.
Landing Page Performance
Every page read as search algorithms read it — signal gaps closed, funnel failures caught before budget drains.
Ad Copy Performance
Perpetual CTR improvement runs across every ad group — variations tested to significance, fatigue surfaced before results decline.

Scaletrics runs continuous cross-dimensional analysis across your entire account through six autonomous modules — each fusing deep signal learning, adaptive inference models, and deterministic execution logic — so every data point is already computed and converted into a precision action before you ever open your dashboard.

See It In Action

6 Modules. One Click. Instant Improvement.

Watch all optimization modules analyze simultaneously and surface coordinated recommendations — then approve them in one click.

🔍Search Terms
94%
Block 23 mismatched-intent queries
$145/mo minimum future waste prevented
Mismatched intent detected — spend draining on searches with no alignment to campaign goals
💰Budget
92%
Campaign A highly saturated — efficiency diminishing fast
Zero extra spend — same budget, better allocation
$42/day shift to Campaign B — +18 conversions, same total spend
📄Landing Pages
87%
Broken CTA detected — clicking leads to error page
Critical flag raised — immediate fix required
Active campaign spend routing to a broken destination. Every click is wasted budget
ACTIVE CAMPAIGN
Search_Prospect_US
96% SAT
BUDGET EFFICIENCY CURVE↓ Saturated
Growth ZoneSaturatedBudget Spend →
CPA
$53
Conversions
284
CTR
3.2%
Avg. LTV
$94
✏️Ad Copy
89%
Gen 6 ad copy variants queued for testing
+41% CTR lift vs Gen 1 — next generation targeting higher
Each generation builds on the winner. Performance compounds over time
📊Campaigns
86%
Campaign A ranks last on revenue per conversion
Reallocation increases total portfolio revenue
90-day LTV analysis confirms the gap
🎯Keywords
91%
Replace 2 underperformers with 4 tested candidates
30-day tests running — system surfaces the winner
At test conclusion, the winning keyword arrives ready for one-click deployment
SYSTEM IMPACT
Performance Improvement
ACTIVE — Search_Prospect_US
−28%
CPA Reduced
$53 → $38
+47%
Conversions
284 → 419
−85%
Waste Cut
$2.8K → $420
Avg. LTV
Improves over time
Your strategy, executed at machine speed.
How it works
Algorithmic precision and human expertise — working in parallel on every account, every day.
Expert PPC Support
01
System Analysis
Automated

Probabilistic computational modelling of auction dynamics, signal decay, and every performance parameter.

The system continuously computes auction dynamics, keyword decay curves, spend velocity patterns, and cross-campaign signal interactions — building a predictive performance model that gives your strategist the analytical foundation to operate at a level that defines modern PPC engineering.

Assigned to your account
System Analysis
Automated
Data Analyst
Dedicated Analyst
PPC Strategist
Dedicated Strategist
Your Dashboard
Delivered
Ahmed Al-Rashid
LIVE
BUDGET
AA
Ahmed Al-Rashid
Budget Strategist
reviewing
See a live demo
Computational PPC Engineering

Every Campaign Parameter, Mathematically Optimized

Six specialized modules analyze every dimension of your campaigns — then surface the exact moves that compound performance.

BUDGET PERFORMANCE8 campaigns competing for budget

Budget flows to where it converts bestat peak efficiency.

Our saturation engine detects diminishing returns in real time and shifts every underperforming dollar to its highest-leverage opportunity — maximizing conversion output across your budget.

A · 96%$205/DAY
OPPORTUNITY FOUND
$205/day
is producing costly conversionsand could be used more efficiently
Campaign A
70% · Diminishing Returns
Linear ReturnsPeak EfficiencyRising Cost ZoneCOST / CONV →70%BUDGET SATURATION →
$205/dayavailable for reallocation
Campaign B
45% · Peak Efficiency
45%
REALLOCATION RECOMMENDATION
Expert validated
+18
more conversions
per month · same total budget
BUDGET MOVEMENT
FROM
Campaign A
Inefficient Budget Use
70% · Diminishing Returns
TO
Campaign B
Scale Potential
45% · Peak Efficiency
$205/dayreallocated
EXPERT ASSESSMENT
INEFFICIENCY

Each conversion costs ~$18 more than at peak efficiency. Reallocating produces +18 more conversions/month.

LinearPeakDim.89% sat.SATURATION →
PEAK PERFORMANCE
Efficiency Curve Intelligence

Each campaign's saturation curve is modeled continuously using real-time auction data, conversion history, and competitive bid pressure. As market conditions shift the optimal budget point is always derived, never assumed.

Only module-enabled campaigns are analyzed · You choose what gets optimized
$130$100$70fixedBuy more ↑Pull back ↓MonTueWedThuFriSatSun
AUCTION-RESPONSIVE
Adaptive Budget Ranges

Campaigns compete for budget within groups you define in the Scaletrics dashboard. Only module-enabled campaigns participate — nothing moves without your permission. Budgets flex within -30% to +40% guardrails, buying more when auctions are cheap and pulling back when costs spike.

Budgets respond to auction dynamics · Performance systematically improved
SPENDMonTueWedThuFriSatSuncapfloorOn pacing ✓
BUDGET PROTECTION
Portfolio Integrity Monitoring

Every edge case has been calculated. Customizable safeguards prevent overspending and underspending at every level. The system adapts instantly to Google Ads algorithm updates — no manual intervention, no disruption, no surprises.

Overspend protection built in · Custom budget alerts · Early warnings on cost spikes · You stay in control
Free analysis • See exact optimal points • 2 minutes
Cross-Platform Optimization

Unified Intelligence. Optimized Portfolios.

The portfolio optimization engine that unifies your entire advertising operation into one high-performance system.

💰Budget
93%
Campaign A (Google) — 94% saturated, returns collapsing
Move $110/day to Campaign B (Bing)
Same total spend — more conversions
🔍Search Terms
90%
136 Google negatives not applied to Campaign B (Bing)
$653 minimum future waste prevented
Validated exclusions on Google — not yet deployed to Bing.
📊Campaigns
88%
Bing campaigns generating higher LTV conversions than Google
Platform allocation cap hit — approval needed to shift more budget
Raise Bing allowance to unlock more revenue per conversion
GOOGLE ADS
Brand Awareness — Display
ACTIVE
REV
$128K/mo
CPA
$52
SPEND
$1,850/day
CTR
1.2%
MICROSOFT ADS
B2B Leads — Search
SCALING
REV
$86K/mo
CPA
$44
SPEND
$920/day
CTR
3.6%
GOOGLE ADS
Enterprise SaaS — Search
96% SAT
REV
$539K/mo
CPA
$48
SPEND
$4,280/day
CTR
4.1%
🎯Keywords
91%
6 high-performing Google keywords with zero Bing coverage
+108 estimated conversions/month — ready to deploy to Campaign B
Proven on Google — untested on Bing. Conversion potential already validated.
📄Landing Pages
87%
Campaign B (Bing) landing page flagged — content misaligned
DSA routing incorrect intent — conversion rate suppressed
H1 changes needed — intent mismatch confirmed
✏️Ad Copy
91%
Gen 8 ad copy variants queued for Campaign B (Bing)
Built on Google's winning copy — 2 ad groups covered
Each generation inherits the winner. Performance compounds.
CROSS-PLATFORM IMPACT
Portfolio Performance Improvement
ACTIVE — Google & Microsoft Ads
+39%
Revenue
$423K → $591K/mo
+38%
Total Conv.
645 → 891
−31%
Blended CPA
$49 → $34
$653
Prevented
minimum future waste
Your strategy, executed at machine speed.
Expert Oversight

Automation backed by a dedicated expert team

Every enterprise account is supported by a PPC expert and a data analyst — delivering strategic insight that combines computational precision with contextual judgment only experience can provide.

SENIOR PPC STRATEGIST
Leila Nazari
PPC Expert

Every major recommendation passes a PPC specialist before it reaches you — campaign intent alignment, competitor context, and seasonal intelligence that no model captures alone.

Get in touch with Leila
SENIOR DATA ANALYST
Michael Rodriguez
Data Analyst

Every recommendation is calibrated to your specific ads portfolio — models tuned to your conversion patterns, spend history, and attribution signals.

Get in touch with Michael
validation
before execution
01
Algorithm
Continuous analysis of every signal uncovers patterns and correlations
02
Analyst
Models calibrated to your conversion data and data quality verified
03
Strategist
Strategic context reviewed and approved
Onboarding

We don’t move on until you’re confident.

An expert who knows your account inside out, unlimited strategy sessions with no expiry, and a structured onboarding path that takes you from initial audit through full configuration to confident go-live — at whatever pace your team needs.

Structured Onboarding
01
Your own dedicated team
A certified PPC engineer assigned from day one
02
A playbook built around your business
KPIs, structure, and spend mapped into a tailored blueprint
03
No pressure to finish fast
Every session your team needs — no caps, no expiry
Unlimited
sessions
Your pace
always
Onboarding Journey
1
Week 1
Account Audit

Full campaign structure review, spend pattern analysis, and KPI mapping

Active
2
Week 2
Configuration

Module thresholds, automation rules, and team access provisioning

Next
3
Week 3
Go-Live

First optimization cycle, results walkthrough, and playbook handoff

Next
Deep Intelligence

Knows your portfolio inside out.

Maintains a continuous structural model of your entire account — every search query, keyword, and landing page held in relation to each other, at all times.

Continuous Analysis

A structural model of your entire account — maintained continuously.

Keywords, search terms, landing pages, and campaign structures are tracked across their full performance lifecycle and held in continuous multi-dimensional relation — so when one signal shifts, the downstream impact on every connected dimension is already computed.

LIVE
SEE IT IN ACTION
Search Term Review

Over the past 12 days, search queries triggered by keyword ‘cloud hosting solutions’ have shown a higher than usual rate of irrelevant queries. However, the relevant queries within this cluster are still converting at an acceptable level (2.8% CVR, $42 CPA). The system can add negative keywords to filter out the irrelevant traffic — but this is not recommended at this time, as it may also suppress the converting terms.

Adaptive Learning

Learns you — then acts as you would.

Every decision you make, every override you apply, and every approval you give becomes part of your account’s institutional knowledge — compounding over time until the system carries your strategic judgment forward automatically.

Decision Memory

Your account builds institutional knowledge — automatically.

Preferences, overrides, and strategic decisions are recorded as permanent learning signals that compound with every cycle. The system absorbs your brand logic, your risk tolerance, and your competitive posture — so it operates the way you would, even when you’re not looking. Every learning is fully reversible at any time.

LIVE
SEE IT IN ACTION
Preference Recorded

You have chosen to keep the search term theme ‘customer comparison’ active for keyword ‘crm software’ rather than adding them as negatives. The system has recorded this preference and will be less inclined to suggest negating semantically similar search terms for this campaign going forward.

Preference recording
Every override and approval stored as a permanent learning signal
100% reversible
Any learned preference can be undone instantly
Proactive Monitoring

Nothing slips through — ever.

Tracks every dimension of your campaigns around the clock. When performance shifts, a recommended fix is already attached.

Always Scanning

Every campaign dimension monitored around the clock.

When something changes — a landing page drifts, a competitor moves, or quality scores drop — a recommended fix is already attached.

Drift detection
Landing page, audience, and keyword misalignment caught automatically
Auto-diagnosis
Root cause identified with recommended fix on every alert
1,247+
scans per hour
< 5min
alert latency
Live Alert Feed
4active
!
Landing page drift detected
ALERT2m ago
35 irrelevant terms surfaced in 5 days — flagged for content misalignment.
CTR drop — Brand campaign
ALERT14m ago
CPA normalised — Search
OK3h ago
New search theme emerging
INFO6h ago
LIVE
SEE IT IN ACTION
LP Content Alert

Since the landing page content update 5 days ago, Google Ads algorithms have begun associating the page with ‘IT consulting’ — a topic not aligned with your campaign goals. This is triggering a new wave of irrelevant search terms that are not converting. Consider revising the landing page messaging to re-establish relevance with your target keywords and audience.

Competitive Intelligence

Tracks every competitor’s move — reacts before you notice.

Monitors competitor spend daily, discovers new entrants automatically, and reacts to competitive moves to protect your position.

Live Radar

Every competitor tracked — new entrants detected automatically.

Daily competitive scans map spend changes, bid movements, and new entrants. Defensive and offensive responses are pre-calculated.

LIVE
SEE IT IN ACTION
Competitor Alert

Competitor A has increased bids by 18% across your top 6 enterprise CRM keywords over the past 4 days. Your impression share in this segment has dropped from 74% to 66%. The system has queued a defensive bid adjustment to recover position — estimated cost increase of $320/mo to maintain top-3 placement. Approve or modify in your Action Center.

Daily
competitive scans
Auto
entrant detection
Your Rules, Your Way

Full control over automation and account safety

Your choice, always.

Three operation modes let you control exactly how much autonomy Scaletrics has.

Recommended

Beneficial optimizations happen automatically. Strategic decisions come to you.

95%+ confidence auto-executes
Keywords require manual review
Budget within your limits

Built to protect — not just optimize.

Every action tested against thousands of scenarios before it touches your account.

< 5s
auto-rollback
24/7
safety checks
< 0.1%
false positive rate
Capture
Simulate
Validate
Deploy
01Capture

Every proposed change enters the safety queue first.

Complete PPC Optimization

Calculated Precision. Strategic Control.

Six intelligent modules turning operational complexity into scalable structure, while you focus on strategy and growth.

Continuous Gradual Optimization
Millions of calculations running every hour across all performance dimensions, managing every parameter with perfect mathematical precision.
Optimization Modules
01
Budget Performance
Yield Maximization
02
Search Term Optimization
Waste Elimination
03
Campaign Optimization
Growth Intelligence
04
Keyword Performance
Targeting Precision
05
Landing Page Performance
Funnel Health
06
Ad Copy Performance
Perpetual Testing
1/6
01
Yield Maximization
Yield Maximization
Elasticity Modeling
Yield Maximization

Budget Performance

Hourly calculations analyze spend velocity and real-time performance signals to prevent overspend while maximizing opportunity capture across all active campaigns. Every dollar works harder.

Peak Efficiency
Always maintained
Wasted Budget
Reinvested
Explore
Dive deeper
budget module · live
01/06
Detect Real-Time Budget Optimization
Reallocate Strategic Budget Reallocation
Protect Budget Protection
01 — Detect
Live

Real-Time Budget Optimization

Models each campaign’s saturation curve continuously — detecting diminishing returns and identifying where every dollar converts best.

Explore more
Watch Overview
See how it works
02 — Reallocate
Live

Strategic Budget Reallocation

Budgets flex within guardrails you define, buying more when auctions are cheap and pulling back when costs spike.

Explore more
Watch Overview
See how it works
03 — Protect
Live

Budget Protection

Calculates every edge case in advance — preventing overspend and underspending while adapting instantly to algorithm updates.

Explore more
Watch Overview
See how it works
02
Waste Elimination
Embedding Clustering
Propensity Matching
Waste Elimination

Search Term Optimization

Seven AI models analyze every search query in parallel using consensus decision-making to extract winning terms and block irrelevant spend with surgical precision — eliminating false positives at scale.

Wasted Spend
Surgically Removed
High-Intent Terms
Auto-captured
Explore
Dive deeper
searchterm module · live
02/06
best crm softwarecrm for startupssales pipeline toolb2b crm platformcrm integration apienterprise crm toolfree crmcrm jobswhat is crmcrm coursecrm wikipediadownload crmcrm meaningcrm certification
Analyze AI Negative Term Detection
Extract Search Term Extraction
Manage Search Term Manager
01 — Analyze
Live

AI Negative Term Detection

Every query is evaluated for intent — determining whether the searcher matches your campaign’s goals and desired target audience.

Explore more
Watch Overview
See how it works
02 — Extract
Live

Search Term Extraction

High-performing queries are extracted and tested as keywords to validate whether they can hold their own as standalone targets.

Explore more
Watch Overview
See how it works
03 — Manage
Live

Search Term Manager

Terms categorized by brand, competitor, and generic type — emerging competitors surfaced and landing page misalignments flagged automatically.

Explore more
Watch Overview
See how it works
03
Growth Intelligence
Gaussian Process Calibration
Entity Mapping
Growth Intelligence

Campaign Optimization

Strategic campaign-level intelligence analyzing structure, bid strategy, and audience segmentation to continuously surface high-impact growth opportunities — with ML-based impact prediction before every action.

CPA targets
Always achieved
Conversion value
Always maximized
Explore
Dive deeper
campaign module · live
03/06
Discover Campaign Intelligence
Bid Optimize Target CPA Bidding
Max Value Conversion Value Optimization
01 — Discover
Live

Campaign Intelligence

Understands how coherently your brand, keywords, landing pages, and ad copy work together — surfacing misalignments rules-based tools miss.

Explore more
Watch Overview
See how it works
02 — Bid Optimize
Live

Target CPA Bidding

Calculates the mathematically optimal CPA per campaign daily, factoring auction competitiveness, campaign intent, and conversion rate.

Explore more
Watch Overview
See how it works
03 — Max Value
Live

Conversion Value Optimization

Connect Stripe to surface real revenue and lifetime value for every campaign — budget shifts toward your most valuable customers automatically.

Explore more
Watch Overview
See how it works
04
Targeting Precision
Auction Overlap Inference
Latent Semantic Exploration
Targeting Precision

Keyword Performance

Multi-dimensional keyword scoring protects high performers, systematically discovers untapped opportunities, and eliminates self-competition across all ad groups — scored across 12 performance factors.

Growth Opportunities
Identified
Cannibalization
Detected
Explore
Dive deeper
keyword module · live
04/06
Discover Keyword Discovery Engine
Protect Keyword Warning System
Resolve Cannibalization Control
01 — Discover
Live

Keyword Discovery Engine

Continuously explores opportunities to surface high-intent keywords before competitors claim the position.

Explore more
Watch Overview
See how it works
02 — Protect
Live

Keyword Warning System

Continuously monitors every keyword across multiple performance dimensions — staging keyword replacement tests the moment sustained decline is confirmed.

Explore more
Watch Overview
See how it works
03 — Resolve
Live

Cannibalization Control

Detects when your own keywords compete in the same auctions, identifies the conflict, and alerts your team instantly.

Explore more
Watch Overview
See how it works
05
Funnel Health
Synthetic Transaction Verification
Segment Attribution
Funnel Health

Landing Page Performance

Continuous uptime monitoring, AI content analysis, and conversion optimization across every landing page linked to active campaigns — checking every 15 minutes, surfacing issues in under 2 minutes.

Every page
Monitored
Issues
Caught before impact
Explore
Dive deeper
landingpage module · live
05/06
CONVERT NOWUPTIME99.9%CONV RATE+18%ISSUES0Live
Analyze Algorithmic Content Intelligence
Monitor Landing Page Integrity
Flag & Fix Landing Page Warning System
01 — Analyze
Live

Algorithmic Content Intelligence

Reads every page as Google, Bing, and Meta’s algorithms do — closing signal gaps that cause your ads to serve irrelevant traffic.

Explore more
Watch Overview
See how it works
02 — Monitor
Live

Landing Page Integrity

Validates funnel steps in real time — catching broken CTAs, failed submissions, and silent tracking failures before budget drains.

Explore more
Watch Overview
See how it works
03 — Flag & Fix
Live

Landing Page Warning System

Continuously monitors every landing page across multiple performance dimensions — surfacing issues and informing your team before decline becomes a pattern.

Explore more
Watch Overview
See how it works
06
Perpetual Testing
Hierarchical Power Optimization
Impression Weighted Regression
Perpetual Testing

Ad Copy Performance

Systematic copy testing, continuous CTR optimization, and creative fatigue detection ensure your messaging performs at peak efficiency across every campaign — with specific prescriptions per ad, not generic guidance.

Every Variant
Rigorously Tested
Creative Fatigue
Detected Early
Explore
Dive deeper
adcopy module · live
06/06
ABAutomate your pipeline today.Close deals 40% faster. Guaranteed.A3.2%B5.5%+72% CTR lift · 95% confidenceVariant B declared winner14-day test · 4,200 impressions
Test Ad Copy Exploration
Optimize Continuous CTR Improvement
Fatigue Ad Copy Warning System
01 — Test
Live

Ad Copy Exploration

Variations drawn from competitor messaging, search intent, and proven frameworks — tested until statistical significance is reached before a winner deploys.

Explore more
Watch Overview
See how it works
02 — Optimize
Live

Continuous CTR Improvement

Runs perpetual multivariate experiments across every ad group — continuously testing new angles to push click-through performance higher.

Explore more
Watch Overview
See how it works
03 — Fatigue
Live

Ad Copy Warning System

Continuously monitors every ad variant across multiple performance dimensions — surfacing fatigue and decline signals before they visibly damage results.

Explore more
Watch Overview
See how it works
Sarah Chen
VP of Performance
Module 012:34
Budget Optimization in Action
"We saved $18K in the first month alone."
Watch overview
Built for PPC Professionals

You Focus on Strategy. We Handle the Grind.

Scaletrics takes the repetitive, time-consuming execution off your plate — so you can spend every hour on the strategic work that drives real results.

You Focus On

Strategy, brainstorming, and growth.

Test new approaches, explore growth opportunities and shape strategy — Nothing runs without your approval.

COREARM·A783.2 GHzLLC512K L3I/O64b BUSMEMDDR5
Scaletrics Handles

Every variable, calculated precisely.

Continuous optimization across every campaign variable — spotting underperformance, reallocating resources, and eliminating waste around the clock.

The Result

Consistently Superior
Performance.

Every hour Scaletrics saves is an hour you invest in the strategy, testing, and growth that actually moves the needle.

80-160 hrs
Saved Weekly
8-42%
CPA Reduction
24/7
Active Optimization

See how we help PPC teams do more with less effort

Rule-based platforms
follow instructions.
Scaletrics follows data.

Trained on your data
Every model is calibrated to your portfolio's conversion signals, spend history, and attribution patterns.
Deep learning, not rules
Neural inference updates continuously — the system gets sharper as your account evolves.
Competitors vs. Scaletrics
ACTIVE
No rules to write. No scripts to maintain.Zero configuration overhead.
Every decision shows its reasoning.Full confidence score transparency.
Flat-rate pricing.Your growth never increases your bill.
One engine. Three platforms.Google, Microsoft, and Meta — simultaneously.
Analysis never stops between sessions.Continuous optimization, every second.
No rules to write. No scripts to maintain.Zero configuration overhead.
Every decision shows its reasoning.Full confidence score transparency.
Flat-rate pricing.Your growth never increases your bill.
One engine. Three platforms.Google, Microsoft, and Meta — simultaneously.
Analysis never stops between sessions.Continuous optimization, every second.
Platform Comparison

Algorithmic intelligencevs. custom rule scripts.

Every competitor was built on rule scripts configured by humans — conditions, thresholds, batch schedules. Scaletrics replaced that model entirely with continuous algorithmic analysis and large language model reasoning.

Intelligence Model
Platform comparison
Scaletrics
Continuous algorithmic analysis
LLM reasoningDeep intelligenceNeural networks
Optmyzr
RULE-BASED
Custom rule scripts
Adspert
REGRESSION
Historical regression models
Opteo
SCRIPTS
Deterministic script library
Adalysis
ALERT-BASED
Alert-based diagnostics
Capability
Scaletrics
Our platform
Optmyzr
Adspert
Opteo
Adalysis
Intelligence
Continuous algorithmic data analysisScaletrics only
Rule-based scripts
Regression models
Manual scripts
Rule triggers
LLM-powered PPC reasoning engineScaletrics only
No
No
No
No
Pricing & Guarantee
Flat-rate pricing — no growth penalty
Spend-based
Hybrid %
Spend-based
Spend-based
Performance improvement guaranteeScaletrics only
Expert Team
Dedicated expert team behind every recommendationScaletrics only
No
No
No
No
Execution
Algorithmic budget reallocationScaletrics only
Capability Coverage — All Platforms
Scaletrics: complete coverage
ALL FOUR COMPETITORS
Partial coverage, manual gaps
each solves one slice, leaves the rest to you
SCALETRICS
Full-stack, zero gaps
the only platform built for the complete problem
LIVE
SEE IT IN ACTION
What It Actually Replaces

Week one. The system identified $18,400 in budget misallocated across three campaigns where CPL had drifted 60% above target — reallocated automatically before Monday standup. It surfaced 94 negative keywords from search term data that had accumulated unnoticed, eliminating $3,200 in weekly waste. Three automated keyword tests launched by midweek — two already outperforming existing top performers. No rules to configure. No scripts to write. Just a PPC lead who started the week doing strategy instead of firefighting.

Scaletrics vs. All

One engineered system.
Built as the definitive solution.

Optmyzr runs rules. Adspert runs regression. Opteo runs scripts. Adalysis runs alerts. Each solves one narrow slice of the optimization problem and stops. Scaletrics is the only platform that handles all five layers continuously — analysis, reasoning, execution, expert oversight, and full transparency — across every platform you spend on.

OPTMYZR
ADSPERT
OPTEO
ADALYSIS
SCALETRICS
Continuous analysis
Cross-platform coverage
Autonomous execution
~
~
Expert human oversight
Transparent reasoning
~
Portfolio-level optimization
~
~
Market Event — Response Latency
No custom rule exists for this
OPTMYZR
Never responded
no rule existed to cover this scenario
SCALETRICS
Executed in <1 second
continuous analysis, no schedule needed
LIVE
SEE IT IN ACTION
Continuous Analysis

A broken CTA button on the primary landing page went live at 11:48 PM. Scaletrics detected a CVR collapse across 14 campaigns within 40 seconds, paused spend at 94% confidence, and flagged the root cause as a tracking discrepancy tied to the page. Total exposure: $310. Optmyzr had no rule for this scenario. It never fired. The account would have burned through the full daily budget — undetected — until someone manually checked in the morning.

vs. Optmyzr

You paid for a library of
rules that can't think.

Optmyzr is a rules engine — you write conditions, you set thresholds, you configure when they fire. When the market shifts between batches, the rules don't care. They run on a clock. Scaletrics has no rules. It analyzes your entire portfolio continuously and acts on what it finds.

OPTMYZR
SCALETRICS
Rules fire on a schedule you configure
Continuous — every second, no batch window
Static thresholds decay the moment context changes
Live portfolio-wide context recalculated constantly
Hundreds of weekly tasks land on you to review
Only surfaces decisions that genuinely need a human
vs. Adspert

A technology built for
a world that no longer exists.

Adspert was designed when regression on historical bid data was the most sophisticated tool available — in 2015. Modern PPC operates on intent signals, page-level context, competitor dynamics, and real-time conversion patterns that a regression model structurally cannot reason about. It was the right tool for its era. That era ended.

ADSPERT — 2015 ERA
SCALETRICS — NOW
Regression on bid history: optimizes one number toward a target
Reasons about why performance shifted, then addresses the root cause
3–4 weeks to converge — blind until the model has seen enough data
Continuous from Day 1 — no training window, no convergence delay
Cannot process page context, intent signals, or competitor moves
Reads landing page, query intent, competitor share of voice simultaneously
Zero reasoning surfaced — clients cannot be told why bids changed
Every action shows confidence score and plain-language rationale
Regression convergence vs. continuous analysis
3–4 WK DELAY
ADSPERT
3–4 weeks to converge
model trains on your history before it works
SCALETRICS
Active from Day 1
continuous analysis, no convergence window
LIVE
SEE IT IN ACTION
Structural Intelligence

Adspert increased bids 18% on 'enterprise project management' based on historical CVR. It had no awareness that the campaign's landing page had just been restructured, CTA intent had shifted, and a competitor had entered the keyword with a 40% cheaper CPL. Scaletrics read all three signals simultaneously and held bids flat — protecting $6,400 in misallocated spend that week.

Performance you can verify.

Stop reviewing 1,000 recommendations. Start seeing real results.

Talk to our team and book a strategy session — we'll walk through your account, show you what continuous algorithmic analysis finds in the first 48 hours, and map out exactly what expert-validated execution would mean for your spend.

No commitment required · Live walkthrough in 30 minutes

Platform revenue coverage — Opteo account
31% BLIND
OPTEO
Google Ads only
Microsoft + Meta completely invisible
SCALETRICS
All 3 platforms unified
same continuous analysis across the full stack
LIVE
SEE IT IN ACTION
Cross-Platform Intelligence

Microsoft Ads drove $12,400 in revenue last month — 31% of your total paid search. Opteo has no script for this. Scaletrics applies the same continuous algorithmic analysis across all three platforms simultaneously. The same intelligence that protects your Google spend is working on Microsoft and Meta right now.

vs. Opteo

100 pre-built scripts.
None of them adapt.

Opteo is a polished interface sitting on top of a fixed script library — Google Ads only. If your situation isn't in their catalog, nothing fires. Scaletrics applies continuous algorithmic analysis across all three platforms, adapts to your specific account structure, and doesn't require a matching script for every scenario.

OPTEO
SCALETRICS
Pre-coded Google-only scripts — if it's not in the library, nothing fires
No script library — continuous analysis surfaces any pattern, any platform
Static triggers mean complex accounts outgrow coverage quickly
No ceiling — the same engine scales from $50K to $1M+ spend
Microsoft and Meta revenue runs completely unoptimized
Google, Microsoft, and Meta — unified analysis, zero gaps
vs. Adalysis

It shows you a few problems.
Fixing them is still your problem.

Adalysis is a diagnostic tool — it alerts you to problems and stops there. Every flag requires you to investigate the cause and take manual action. Scaletrics doesn't generate a to-do list. It classifies issues by confidence, executes the clear ones automatically, and escalates only the decisions that genuinely need you.

ADALYSIS
SCALETRICS
Sends an alert when quality score drops — you handle it from there
Detects degradation, traces the cause, acts — before you see an alert
Every flag becomes a task on your to-do list to diagnose manually
High-confidence insights execute automatically, low-confidence ones escalate
Google Ads only — everything else is completely outside its scope
Google, Microsoft, and Meta — same continuous analysis across all three
Diagnosis vs. autonomous execution
QUEUE GROWING
ADALYSIS
Flags. Never acts.
every alert becomes your manual task
SCALETRICS
Detects and executes
high-confidence actions never wait for you
LIVE
SEE IT IN ACTION
Autonomous Resolution

Quality Score dropped to 4 on 'crm software free trial' — Adalysis sent an alert. Scaletrics had detected the degradation 18 hours earlier, traced it to ad copy relevance mismatch, triggered a copy variant test at 89% confidence, and updated the landing page signal. The Adalysis alert fired into a problem that was already resolved.

Performance you can verify.

Automation you can audit, understand, and trust.

Every other platform runs a black box and asks you to trust the outcome. Scaletrics shows you the reasoning behind every single action — and puts a human expert behind every recommendation.

What sets us apart
The only PPC platform with human experts inside every recommendation loop
Full transparency on every automated action — confidence, reasoning, outcome
Continuous whole-portfolio optimization, not isolated keyword tweaks
Performance improvement guarantee. If we don't deliver, you don't pay.