Computational PPC Engineering

Modern PPC
Operating System

Continuous algorithmic optimization across budgets, targets, assets and performance — maximizing conversions while you focus on strategy.

Connect NowExplore Platform
From the Entrepreneurship Hub ofUniversity of Oxford
Conversion rate liftrolling 30-day
3.46%+7.8%
Average conversion rate gained vs prior 30-day baseline (3.21%)
Live decisionslast 60s
SEARCH23 mismatched-intent queries blocked
KEYWORD"wide fit running trainers" passed 30-day test
SEARCH3 high-intent queries promoted to keyword test
KEYWORDDecline confirmed on "running shoes wide fit"
SEARCH"free crm software comparison" → negative
This week's liftvs prior 7d
ROAS
4.4x
+8.2%
Cost / acq
$38
-12%
Wasted spend
$1,847
-42%
Conversions
247
+18%

Your entire ads portfolio.
Amplified by continuous computational analysis.

Search Term Optimization
Every query evaluated semantically across multiple analysis passes — intent verified, high-value terms extracted as keywords, waste eliminated.
Keyword Performance
Every keyword monitored across multiple dimensions — replacements staged automatically the moment sustained decline is confirmed.
Soon
Budget Performance
Saturation curves modeled per campaign — budget continuously reallocated to its highest-converting position across your portfolio.
Soon
Campaign Optimization
Structural coherence measured across every campaign element — goals connected to real revenue through conversion value intelligence.
Soon
Landing Page Performance
Every page read as search algorithms read it — signal gaps closed, funnel failures caught before budget drains.
Soon
Ad Copy Performance
Perpetual CTR improvement runs across every ad group — variations tested to significance, fatigue surfaced before results decline.

Scaletrics runs continuous cross-dimensional analysis across your entire account through six autonomous modules — each fusing deep signal learning, adaptive inference models, and deterministic execution logic — so every data point is already computed and converted into a precision action before you ever open your dashboard.

Pending Negatives
3 queries awaiting your verdict
Review
INTENTsalesforce"salesforce consultant jobs"
$12 saved
Career-search intent · no buyer — query structurally unrelated to the buying intent your "salesforce" campaigns target.
Also flagged
mailchimp"mailchimp data breach 2024"
$9
asana"asana yoga pose for beginners"
$5
notion"notion of justice philosophy"
$6
Ready for approval
658 negatives vetted by Scaletrics
UP
Minimum future waste prevented
$4,890
658 mismatched queries blocked across your campaigns — each one a click your budget will never have to fund again.
Negatives applied
658this cycle
Future waste prevented
$4,890based on 30-day spend
Avg verdict confidence
96%after specialist review
Waste Prevention

Your next big win is hidden in the search term waste.

Scaletrics evaluates every query your campaigns trigger and applies the same rigor your best analyst would — but across every campaign, every keyword, every day. The recovered budget compounds straight back into the queries that actually convert.

Search Term Extraction

Begin a keyword test with 1 click.

All converting search terms get evaluated by Scaletrics models and senior experts and the best candidates promoted to exact match keywords and tested for 30 days. Only proven performers survive — every candidate ships with a full test results report. Your keyword portfolio gets stronger every cycle, without you lifting a finger.

Replacement Tests
2 staged · awaiting approval
Suggested
DECLINE"running shoes wide fit"
−18% CVR
CPA $524-wk trend Replacement ready
Shadow-tested candidates
"wide fit running trainers"
Match 94
"extra wide road shoes"
Match 89
Test Results
Cycle 09 · 30-day verdict
WINNER
Replacement keyword
"wide fit running trainers"
Replaced the declining keyword and delivered +24 conversions in 30 days at a −28% CPA.
CohortCPACVRvs Old
New winner
$384.6%−28%
Peer avg
$483.5%−9%
Old keyword
$532.4%
Computational PPC Engineering

Every Campaign Parameter, Mathematically Optimized

Six specialized modules analyze every dimension of your campaigns — then surface the exact moves that compound performance.

SEARCH TERM OPTIMIZATION1,247 queries evaluated this week

Every query analyzed, intent assessed, and the right action executed.

Our evaluation engine analyzes every search query your ads trigger — classifying not just what someone searched, but why — measuring their intent and their fit against your campaign, products, and goals. High potential queries enter a performance window as added keywords and only those that consistently outperform benchmarks earn permanent keyword status. Waste gets blocked. Edge cases get flagged for expert review.

156 blocked94 extracted1,247QUERIES
MINIMUM FUTURE WASTE BLOCKED THIS MONTH
$2,847
658 negativesadded ·4 keywordsextracted
"free google ads tool download"
INTENT MISMATCH
Exact Match·Enterprise SaaS — Lead Gen·97% confidence
BLOCK
"free google ads tool download"
Zero purchase intent
EXTRACT
"enterprise ppc management software"
Active buyer intent
MONITOR
"ppc automation vs manual bidding"
Research-stage intent
INTENT GAP ANALYSIS
NO MATCH

This searcher wants a free tool to download — not a vendor to evaluate or pay. The "free" + "download" combination is a confirmed non-buyer signal with zero commercial intent, like searching "free Photoshop alternative download" and seeing an Adobe Creative Cloud subscription ad. No ad copy or landing page optimization can bridge this intent gap — the correct action is blocking this term entirely.

$4.60
minimum waste prevented per future click
This pattern triggered 1× this campaign · avg $4.60 CPC
CONTEXT ALIGNMENT
12%
CAMPAIGN
8%
LANDING PG
31%
KEYWORD
VERDICT
99.2%
DECISION ACCURACY
01 — DETECT
AI Negative Term Detection

Every query is evaluated for intent — determining whether the searcher matches your campaign goals and desired target audience. Multiple independent evaluators score each term against brand fit, conversion likelihood, and budget waste risk. Their verdicts are aggregated through a consensus algorithm so no single signal decides alone — and the results are auditable, with the reasoning trail kept for every block.

Brand IdentityCampaignKeywordsLanding Page12 signals
12
CONTEXT SIGNALS
02 — EXTRACT
Search Term Extraction

High-performing queries aren't left buried in your reports. They're surfaced, ranked by conversion strength and competitive overlap, then promoted to standalone keyword candidates so you can validate whether each can hold its own as a target. Every extraction is graded against brand identity, campaign intent, and landing page relevance — so you know which queries deserve their own bid and which to leave as broad.

Month 1Month 2Month 3Automated →PPC ExpertReviews each termExpert training periodFully automated
3 mo
EXPERT TRAINING
03 — MANAGE
Search Term Manager

Every term is automatically categorized by brand, competitor, and generic intent — then continuously monitored. Emerging competitor patterns are surfaced before they cost you, landing-page misalignments are flagged the moment query intent and page content drift apart, and the entire taxonomy is kept in sync with your campaign structure as markets shift.

Identify Your Negative Search Terms
Free analysis • Uncover wasted spend • 2 minutes
Negative Term Detection

Large language models decode the semantic intent behind every query.

Scaletrics doesn't pattern-match against word lists — it reads each search term the way a strategist would, parsing commercial viability, audience alignment, and conversion likelihood through deep language understanding. Hundreds of waste terms blocked per month compound into measurable performance gains across your entire portfolio.

01
salesforcesalesforce consultant jobs
-$12
02
mailchimpmailchimp data breach 2024
-$9
03
asanaasana yoga pose for beginners
-$5
04
notionnotion of justice philosophy
-$6
Blocked this month
658
Minimum future waste prevented$4,890
Negative term review
Search Term Optimization · query #01
Block
Detected query
matched against keyword salesforce
>salesforce consultant jobs
Why this gets blocked

The query is structurally a job-search — "jobs" rewrites the intent from buying software to seeking employment. Zero conversion probability against a paid-acquisition campaign.

Minimum future waste prevented
$12
Negative term review
Search Term Optimization · query #02
Block
Detected query
matched against keyword mailchimp
>mailchimp data breach 2024
Why this gets blocked

A user researching a vendor's negative-news cycle is not a buyer. Best case neutral, worst case actively churning — never a click worth paying for.

Minimum future waste prevented
$9
Negative term review
Search Term Optimization · query #03
Block
Detected query
matched against keyword asana
>asana yoga pose for beginners
Why this gets blocked

Brand homonym — "asana" is the Sanskrit word for a yoga posture. The query is structurally pure yoga content, with no relation to project management software.

Minimum future waste prevented
$5
Negative term review
Search Term Optimization · query #04
Block
Detected query
matched against keyword notion
>notion of justice philosophy
Why this gets blocked

Brand homonym — "notion of justice" is a philosophy concept. The query has zero overlap with the SaaS product and will never convert into a qualified lead.

Minimum future waste prevented
$6
See It In Action

Great PPC Is Relentless Testing. We Made It One Click.

Continuous optimization across your entire account — every recommendation modelled, expert-reviewed, and queued for your approval.

Search Terms
$122 minimum future waste prevented
Live
INTENT MATCHBlock 23 mismatched-intent queries
Mismatched intent detected — spend draining on searches with no alignment to campaign goals
Search term
matched against keyword salesforce
"salesforce consultant jobs"
Career-search intent · "jobs" rewrites the query into employment territory · zero buyer signal
Search Terms
Live
INTENT MATCH3 winning queries ready to be tested as keywords
High-conversion intent confirmed across the past 30-day window
ACTIVE CAMPAIGN
Search_Prospect_US
96% SAT
BUDGET EFFICIENCY CURVE↓ Saturated
Growth ZoneSaturatedBudget Spend →
CPA
$53
Conversions
284
CTR
3.2%
Avg. LTV
$94
Keywords
Replacement keyword suggestions generated and ready
Live
DECLINEPerformance decline confirmed on 2 active keywords
Sustained CPA + conversion-rate decline confirmed across the 4-week window
4-week trajectory−18% CVR
SYSTEM IMPACT
Performance Improvement
ACTIVE — Search_Prospect_US
−28%
CPA Reduced
$53 → $38
+24
New Conversions
generated from 3 new keywords
$122
Minimum future waste prevented
23 mismatched terms blocked
Performance
compounds
Your strategy, executed at machine speed.
Keyword Lifecycle Intelligence

Scaletrics sees the decline before it reaches your reports.

Every keyword is continuously scored across CPA trajectory, conversion stability, auction competitiveness, and more. When sustained decline is confirmed, a shadow-tested replacement is already staged — your portfolio only ever gets stronger.

Keyword lifecycle engine \u2014 246 keywords monitored
3 PENDING
KEYWORDS REQUIRING ACTION
enterprise project
Declining·CPA $67→$94
construction scheduling
Peak Performer·CPA $38 stable
team management
Cannibalizing·73% overlap
+
automated workflow demo
Opportunity·Projected $41
Portfolio health
73%

Questions & answers.

6
Questions
frequently asked by PPC professionals
Everything you need to know about getting started.

From onboarding to billing, module selection to results — the most common questions from teams evaluating Scaletrics.

Expert oversightevery recommendation
Zero-damage guaranteebuilt-in protection
Six modulesone intelligence system
Annual savings$200/mo vs monthly
01
How do I get started?

Sign up for a free account and connect your Google Ads with read-only access — no tracking changes, no pixel installs. Search Term Optimization and Keyword Performance are live today across every plan. Once your account is connected, a Scaletrics PPC specialist handles the onboarding sessions included in your plan — covering setup tailored to your account structure and a strategy review of how the platform applies to your campaigns.

02
How does onboarding work?

Every plan includes onboarding sessions with our PPC specialists. Starter includes one 45-minute session, Enterprise Lite includes two 45-minute sessions, and Enterprise Agency includes unlimited sessions. Each starts with a strategy conversation to understand your goals, followed by technical setup tailored to your account structure.

03
Starter vs Enterprise Lite?

Starter gives you Search Term Optimization and Keyword Performance and email support. Enterprise Lite adds a dedicated PPC expert as part of your in-house team — running point on your account day to day. Enterprise Lite also evaluates a substantially larger volume of search terms per cycle and ships deeper optimization workflows engineered for brands with high spend — where the marginal ROI on every additional query analysed is high.

04
What does Enterprise Agency include?

Fully managed PPC operations. A PPC expert and data analyst handle daily execution alongside Scaletrics technology — including Search Term Optimization and Keyword Performance, multi-account orchestration, monthly strategy meetings, and bi-weekly performance meetings.

05
How quickly will I see results?

Most clients measure waste reduction and CPA improvements within 4–8 weeks. Search Term Optimization delivers the fastest initial impact by blocking irrelevant queries and surfacing high-intent terms as keyword candidates. Full compounding gains develop over the first 90 days as Scaletrics builds deep understanding of your account's conversion patterns and competitive dynamics.

06
What ongoing support do I get?

All plans include expert chat and email support. Enterprise Lite adds bi-weekly performance meetings and access to Scaletrics AI. Enterprise Agency adds monthly strategy meetings and a PPC expert and data analyst actively working your account daily.

Expert Oversight

Automation backed by a dedicated expert team

Every enterprise account is supported by a PPC expert and a data analyst — delivering strategic insight that combines computational precision with contextual judgment only experience can provide.

Your Advisory Team
Responds within one business day
HEAD OF PPC ENGINEERING
Ayse Guney
Head of PPC Engineering

Builds the measurement and control layer behind every recommendation — conversion modeling, attribution sanity checks, and the automation guardrails that make scaling spend safe.

Get in touch with Ayse
HEAD OF PPC STRATEGY
Dennis Beytekin
Head of PPC Strategy

Sets the strategic posture across each account — bid philosophy, channel mix, and growth thesis — and personally signs off on material changes before they reach a live campaign.

Get in touch with Dennis
Your request routes directly to your chosen specialist — no queue, no handoffs.
Deep Intelligence

Knows your portfolio inside out.

Scaletrics maintains a continuous structural model of your entire account — every search query, keyword, and landing page held in relation to each other, at all times.

Continuous Analysis

A structural model of your entire account — maintained continuously.

Keywords, search terms, landing pages, and campaign structures are tracked across their full performance lifecycle and held in continuous multi-dimensional relation — so when one signal shifts, the downstream impact on every connected dimension is already computed.

LIVE
SEE IT IN ACTION
Search Term Review

Over the past 12 days, search queries triggered by keyword 'cloud hosting solutions' have shown a higher than usual rate of irrelevant queries. However, the relevant queries within this cluster are still converting at an acceptable level (2.8% CVR, $42 CPA). The system can add negative keywords to filter out the irrelevant traffic — but this is not recommended at this time, as it may also suppress the converting terms.

Adaptive Learning

Learns from every decision you make.

Every decision you make, every override you apply, and every approval you give becomes part of your account's institutional knowledge — compounding over time until the system carries your strategic judgment forward automatically.

Decision Memory

Your account builds institutional knowledge — automatically.

Preferences, overrides, and strategic decisions are recorded as permanent learning signals that compound with every cycle. The system absorbs your brand logic, your risk tolerance, and your competitive posture — so it operates the way you would, even when you're not looking. Every learning is fully reversible at any time.

LIVE
SEE IT IN ACTION
Preference Recorded

You have chosen to keep the search term theme 'customer comparison' active for keyword 'crm software' rather than adding them as negatives. The system has recorded this preference and will be less inclined to suggest negating semantically similar search terms for this campaign going forward.

Preference recording
Every override and approval stored as a permanent learning signal
100% reversible
Any learned preference can be undone instantly
Onboarding

We don't move on until you're confident.

An expert who knows your account inside out, unlimited strategy sessions with no expiry, and a structured onboarding path that takes you from initial audit through full configuration to confident go-live — at whatever pace your team needs.

Structured Onboarding
01
Your own dedicated team
A certified PPC engineer assigned from day one
02
A playbook built around your business
KPIs, structure, and spend mapped into a tailored blueprint
03
No pressure to finish fast
Every session your team needs — no caps, no expiry
Unlimited
sessions
Your pace
always
Onboarding Journey
1
Week 1
Account Audit

Full campaign structure review, spend pattern analysis, and KPI mapping

Active
2
Week 2
Configuration

Module thresholds, automation rules, and team access provisioning

Next
3
Week 3
Go-Live

First optimization cycle, results walkthrough, and playbook handoff

Next
System + Expert

Scaletrics learns the patterns.
Experts shape the judgement.

Scaletrics learns your portfolio deeply — but pattern recognition isn't strategy. Your dedicated analyst calibrates Scaletrics to your reality. Your senior strategist applies the judgement no software can replicate. Every override they make teaches Scaletrics, making it sharper with every cycle.

Scaletrics

Runs continuous pattern recognition across every signal your portfolio generates — budget pacing, query intent, keyword trajectories, copy fatigue. Detects what needs to change before the cost of delay compounds.

The Experts

Your dedicated analyst calibrates Scaletrics to your reality. Your senior strategist injects the competitive judgement no software can replicate. Every override they make teaches Scaletrics — making it sharper every cycle.

Continuously learning from each other — every cycle
Pattern recognition
Strategic judgment
Closed-loop learning
ACTIVE

Scaletrics AI

Ask anything about how Scaletrics works — modules, pricing, onboarding, or strategy.

Hi — I’m Scaletrics AI. Ask me anything about how Scaletrics works, our optimization modules, pricing, or onboarding. I’m here to help.

Suggested questions

Powered by Scaletrics · Responses are informational

Complete PPC Optimization

Calculated Precision. Strategic Control.

Six intelligent modules turning operational complexity into scalable structure, while you focus on strategy and growth.

Continuous Gradual Optimization
Millions of calculations running every hour across all performance dimensions, managing every parameter with perfect mathematical precision.
Optimization Modules
01
Search Term Optimization
Waste Elimination
02
Keyword Performance
Targeting Precision
03
Budget PerformanceSoon
Yield Maximization
04
Campaign OptimizationSoon
Growth Intelligence
05
Landing Page PerformanceSoon
Funnel Health
06
Ad Copy PerformanceSoon
Perpetual Testing
1/6
01
Waste Elimination
Embedding Clustering
Propensity Matching
Waste Elimination

Search Term Optimization

Seven AI models analyze every search query in parallel using consensus decision-making to extract winning terms and block irrelevant spend with surgical precision — eliminating false positives at scale.

Wasted Spend
Surgically Removed
High-Intent Terms
Auto-captured
Explore
Dive deeper
searchterm module · live
01/06
best crm softwarecrm for startupssales pipeline toolb2b crm platformcrm integration apienterprise crm toolfree crmcrm jobswhat is crmcrm coursecrm wikipediadownload crmcrm meaningcrm certification
Analyze AI Negative Term Detection
Extract Search Term Extraction
Manage Search Term Manager
01 — Analyze
Live

AI Negative Term Detection

Every query is evaluated for intent — determining whether the searcher matches your campaign’s goals and desired target audience.

02 — Extract
Live

Search Term Extraction

High-performing queries are extracted and tested as keywords to validate whether they can hold their own as standalone targets.

03 — Manage
Live

Search Term Manager

Terms categorized by brand, competitor, and generic type — emerging competitors surfaced and landing page misalignments flagged automatically.

02
Targeting Precision
Auction Overlap Inference
Latent Semantic Exploration
Targeting Precision

Keyword Performance

Multi-dimensional keyword scoring protects high performers, systematically discovers untapped opportunities, and eliminates self-competition across all ad groups — scored across 12 performance factors.

Growth Opportunities
Identified
Cannibalization
Detected
Explore
Dive deeper
keyword module · live
02/06
Discover Keyword Discovery Engine
Protect Keyword Warning System
Resolve Cannibalization Control
01 — Discover
Live

Keyword Discovery Engine

Continuously explores opportunities to surface high-intent keywords before competitors claim the position.

02 — Protect
Live

Keyword Warning System

Continuously monitors every keyword across multiple performance dimensions — staging keyword replacement tests the moment sustained decline is confirmed.

03 — Resolve
Live

Cannibalization Control

Detects when your own keywords compete in the same auctions, identifies the conflict, and alerts your team instantly.

03
Yield Maximization
Yield Maximization
Elasticity Modeling
Yield Maximization

Budget Performance

Hourly calculations analyze spend velocity and real-time performance signals to prevent overspend while maximizing opportunity capture across all active campaigns. Every dollar works harder.

Peak Efficiency
Always maintained
Wasted Budget
Reinvested
Explore
Dive deeper
budget module · live
03/06
Detect Real-Time Budget Optimization
Reallocate Strategic Budget Reallocation
Protect Budget Protection
01 — Detect
Live

Real-Time Budget Optimization

Models each campaign’s saturation curve continuously — detecting diminishing returns and identifying where every dollar converts best.

02 — Reallocate
Live

Strategic Budget Reallocation

Budgets flex within guardrails you define, buying more when auctions are cheap and pulling back when costs spike.

03 — Protect
Live

Budget Protection

Calculates every edge case in advance — preventing overspend and underspending while adapting instantly to algorithm updates.

04
Growth Intelligence
Gaussian Process Calibration
Entity Mapping
Growth Intelligence

Campaign Optimization

Strategic campaign-level intelligence analyzing structure, bid strategy, and audience segmentation to continuously surface high-impact growth opportunities — with ML-based impact prediction before every action.

CPA targets
Always achieved
Conversion value
Always maximized
Explore
Dive deeper
campaign module · live
04/06
Discover Campaign Intelligence
Bid Optimize Target CPA Bidding
Max Value Conversion Value Optimization
01 — Discover
Live

Campaign Intelligence

Understands how coherently your brand, keywords, landing pages, and ad copy work together — surfacing misalignments rules-based tools miss.

02 — Bid Optimize
Live

Target CPA Bidding

Calculates the mathematically optimal CPA per campaign daily, factoring auction competitiveness, campaign intent, and conversion rate.

03 — Max Value
Live

Conversion Value Optimization

Connect Stripe to surface real revenue and lifetime value for every campaign — budget shifts toward your most valuable customers automatically.

05
Funnel Health
Synthetic Transaction Verification
Segment Attribution
Funnel Health

Landing Page Performance

Continuous uptime monitoring, AI content analysis, and conversion optimization across every landing page linked to active campaigns — checking every 15 minutes, surfacing issues in under 2 minutes.

Every page
Monitored
Issues
Caught before impact
Explore
Dive deeper
landingpage module · live
05/06
CONVERT NOWUPTIME99.9%CONV RATE+18%ISSUES0Live
Analyze Algorithmic Content Intelligence
Monitor Landing Page Integrity
Flag & Fix Landing Page Warning System
01 — Analyze
Live

Algorithmic Content Intelligence

Reads every page as Google, Bing, and Meta’s algorithms do — closing signal gaps that cause your ads to serve irrelevant traffic.

02 — Monitor
Live

Landing Page Integrity

Validates funnel steps in real time — catching broken CTAs, failed submissions, and silent tracking failures before budget drains.

03 — Flag & Fix
Live

Landing Page Warning System

Continuously monitors every landing page across multiple performance dimensions — surfacing issues and informing your team before decline becomes a pattern.

06
Perpetual Testing
Hierarchical Power Optimization
Impression Weighted Regression
Perpetual Testing

Ad Copy Performance

Systematic copy testing, continuous CTR optimization, and creative fatigue detection ensure your messaging performs at peak efficiency across every campaign — with specific prescriptions per ad, not generic guidance.

Every Variant
Rigorously Tested
Creative Fatigue
Detected Early
Explore
Dive deeper
adcopy module · live
06/06
ABAutomate your pipeline today.Close deals 40% faster. Guaranteed.A3.2%B5.5%+72% CTR lift · 95% confidenceVariant B declared winner14-day test · 4,200 impressions
Test Ad Copy Exploration
Optimize Continuous CTR Improvement
Fatigue Ad Copy Warning System
01 — Test
Live

Ad Copy Exploration

Variations drawn from competitor messaging, search intent, and proven frameworks — tested until statistical significance is reached before a winner deploys.

02 — Optimize
Live

Continuous CTR Improvement

Runs perpetual multivariate experiments across every ad group — continuously testing new angles to push click-through performance higher.

03 — Fatigue
Live

Ad Copy Warning System

Continuously monitors every ad variant across multiple performance dimensions — surfacing fatigue and decline signals before they visibly damage results.

Sarah Chen
VP of Performance
Module 013:12
AI Consensus in Real Time
"We saved $18K in the first month alone."
Watch overview
Built for PPC Professionals

You Focus on Strategy. We Handle the Grind.

Scaletrics takes the repetitive, time-consuming execution off your plate — so you can spend every hour on the strategic work that drives real results.

You Focus On

Strategy, brainstorming, and growth.

Test new approaches, explore growth opportunities and shape strategy — Nothing runs without your approval.

COREARM·A783.2 GHzLLC512K L3I/O64b BUSMEMDDR5
Scaletrics Handles

Every variable, calculated precisely.

Continuous optimization across every campaign variable — spotting underperformance, reallocating resources, and eliminating waste around the clock.

The Result

Consistently Superior
Performance.

Every hour Scaletrics saves is an hour you invest in the strategy, testing, and growth that actually moves the needle.

80-160 hrs
Saved Weekly
8-42%
CPA Reduction
24/7
Active Optimization

See how we help PPC teams do more with less effort

Rule-based platforms
follow instructions.
Scaletrics follows data.

Trained on your data
Every model is calibrated to your portfolio's conversion signals, spend history, and attribution patterns.
Deep learning, not rules
Neural inference updates continuously — the system gets sharper as your account evolves.
Competitors vs. Scaletrics
ACTIVE
No rules to write. No scripts to maintain.Zero configuration overhead.
Every decision shows its reasoning.Full confidence score transparency.
Flat-rate pricing.Your growth never increases your bill.
One engine. Three platforms.Google, Microsoft, and Meta — simultaneously.
Analysis never stops between sessions.Continuous optimization, every second.
No rules to write. No scripts to maintain.Zero configuration overhead.
Every decision shows its reasoning.Full confidence score transparency.
Flat-rate pricing.Your growth never increases your bill.
One engine. Three platforms.Google, Microsoft, and Meta — simultaneously.
Analysis never stops between sessions.Continuous optimization, every second.
Platform Comparison

Algorithmic intelligencevs. custom rule scripts.

Every competitor was built on rule scripts configured by humans — conditions, thresholds, batch schedules. Scaletrics replaced that model entirely with continuous algorithmic analysis and large language model reasoning.

Intelligence Model
Platform comparison
Scaletrics
Continuous algorithmic analysis
LLM reasoningDeep intelligenceNeural networks
Optmyzr
RULE-BASED
Custom rule scripts
Adspert
REGRESSION
Historical regression models
Opteo
SCRIPTS
Deterministic script library
Adalysis
ALERT-BASED
Alert-based diagnostics
Capability
Scaletrics
Optmyzr
Adspert
Opteo
Adalysis
Intelligence
Continuous algorithmic data analysisScaletrics only
Rule-based scripts
Regression models
Manual scripts
Rule triggers
LLM-powered PPC reasoning engineScaletrics only
No
No
No
No
Expert Team
Dedicated expert team behind every recommendationScaletrics only
No
No
No
No
Execution
Algorithmic budget reallocationScaletrics only
Semantic Search Term EvaluationScaletrics only
Recommend only
Recommend only
Recommend only
Auction-responsive budget optimizationScaletrics only
Fixed budgets
No
No
No
Capability Coverage — All Platforms
Scaletrics: complete coverage
ALL FOUR COMPETITORS
Partial coverage, manual gaps
each solves one slice, leaves the rest to you
SCALETRICS
Full-stack, zero gaps
the only platform built for the complete problem
LIVE
SEE IT IN ACTION
What It Actually Replaces

Week one. The system identified $18,400 in budget misallocated across three campaigns where CPL had drifted 60% above target — reallocated automatically before Monday standup. It surfaced 94 negative keywords from search term data that had accumulated unnoticed, eliminating $3,200 in weekly waste. Three automated keyword tests launched by midweek — two already outperforming existing top performers. No rules to configure. No scripts to write. Just a PPC lead who started the week doing strategy instead of firefighting.

Scaletrics vs. All

One engineered system.
Built as the definitive solution.

Optmyzr runs rules. Adspert runs regression. Opteo runs scripts. Adalysis runs alerts. Each solves one narrow slice of the optimization problem and stops. Scaletrics is the only platform that handles all five layers continuously — analysis, reasoning, execution, expert oversight, and full transparency — across every platform you spend on.

OPTMYZR
ADSPERT
OPTEO
ADALYSIS
SCALETRICS
Continuous analysis
Cross-platform coverage
Autonomous execution
~
~
Expert human oversight
Transparent reasoning
~
Portfolio-level optimization
~
~
Market Event — Response Latency
No custom rule exists for this
OPTMYZR
Never responded
no rule existed to cover this scenario
SCALETRICS
Executed in <1 second
continuous analysis, no schedule needed
LIVE
SEE IT IN ACTION
Continuous Analysis

A broken CTA button on the primary landing page went live at 11:48 PM. Scaletrics detected a CVR collapse across 14 campaigns within 40 seconds, paused spend at 94% confidence, and flagged the root cause as a tracking discrepancy tied to the page. Total exposure: $310. Optmyzr had no rule for this scenario. It never fired. The account would have burned through the full daily budget — undetected — until someone manually checked in the morning.

vs. Optmyzr

You paid for a library of
rules that can't think.

Optmyzr is a rules engine — you write conditions, you set thresholds, you configure when they fire. When the market shifts between batches, the rules don't care. They run on a clock. Scaletrics has no rules. It analyzes your entire portfolio continuously and acts on what it finds.

OPTMYZR
SCALETRICS
Rules fire on a schedule you configure
Continuous — every second, no batch window
Static thresholds decay the moment context changes
Live portfolio-wide context recalculated constantly
Hundreds of weekly tasks land on you to review
Only surfaces decisions that genuinely need a human
vs. Adspert

A technology built for
a world that no longer exists.

Adspert was designed when regression on historical bid data was the most sophisticated tool available — in 2015. Modern PPC operates on intent signals, page-level context, competitor dynamics, and real-time conversion patterns that a regression model structurally cannot reason about. It was the right tool for its era. That era ended.

ADSPERT — 2015 ERA
SCALETRICS — NOW
Regression on bid history: optimizes one number toward a target
Reasons about why performance shifted, then addresses the root cause
3–4 weeks to converge — blind until the model has seen enough data
Continuous from Day 1 — no training window, no convergence delay
Cannot process page context, intent signals, or competitor moves
Reads landing page, query intent, competitor share of voice simultaneously
Zero reasoning surfaced — clients cannot be told why bids changed
Every action shows confidence score and plain-language rationale
Regression convergence vs. continuous analysis
3–4 WK DELAY
ADSPERT
3–4 weeks to converge
model trains on your history before it works
SCALETRICS
Active from Day 1
continuous analysis, no convergence window
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Structural Intelligence

Adspert increased bids 18% on 'enterprise project management' based on historical CVR. It had no awareness that the campaign's landing page had just been restructured, CTA intent had shifted, and a competitor had entered the keyword with a 40% cheaper CPL. Scaletrics read all three signals simultaneously and held bids flat — protecting $6,400 in misallocated spend that week.

Performance you can verify.

Stop reviewing 1,000 recommendations. Start seeing real results.

Talk to our team and book a strategy session — we'll walk through your account, show you what continuous algorithmic analysis finds in the first 48 hours, and map out exactly what expert-validated execution would mean for your spend.

Schedule a demo

No commitment required · Live walkthrough in 30 minutes

Platform revenue coverage — Opteo account
31% BLIND
OPTEO
Google Ads only
Microsoft + Meta completely invisible
SCALETRICS
All 3 platforms unified
same continuous analysis across the full stack
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Cross-Platform Intelligence

Microsoft Ads drove $12,400 in revenue last month — 31% of your total paid search. Opteo has no script for this. Scaletrics applies the same continuous algorithmic analysis across all three platforms simultaneously. The same intelligence that protects your Google spend is working on Microsoft and Meta right now.

vs. Opteo

100 pre-built scripts.
None of them adapt.

Opteo is a polished interface sitting on top of a fixed script library — Google Ads only. If your situation isn't in their catalog, nothing fires. Scaletrics applies continuous algorithmic analysis across all three platforms, adapts to your specific account structure, and doesn't require a matching script for every scenario.

OPTEO
SCALETRICS
Pre-coded Google-only scripts — if it's not in the library, nothing fires
No script library — continuous analysis surfaces any pattern, any platform
Static triggers mean complex accounts outgrow coverage quickly
No ceiling — the same engine scales from $50K to $1M+ spend
Microsoft and Meta revenue runs completely unoptimized
Google, Microsoft, and Meta — unified analysis, zero gaps
vs. Adalysis

It shows you a few problems.
Fixing them is still your problem.

Adalysis is a diagnostic tool — it alerts you to problems and stops there. Every flag requires you to investigate the cause and take manual action. Scaletrics doesn't generate a to-do list. It classifies issues by confidence, executes the clear ones automatically, and escalates only the decisions that genuinely need you.

ADALYSIS
SCALETRICS
Sends an alert when quality score drops — you handle it from there
Detects degradation, traces the cause, acts — before you see an alert
Every flag becomes a task on your to-do list to diagnose manually
High-confidence insights execute automatically, low-confidence ones escalate
Google Ads only — everything else is completely outside its scope
Google, Microsoft, and Meta — same continuous analysis across all three
Diagnosis vs. autonomous execution
QUEUE GROWING
ADALYSIS
Flags. Never acts.
every alert becomes your manual task
SCALETRICS
Detects and executes
high-confidence actions never wait for you
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Autonomous Resolution

Quality Score dropped to 4 on 'crm software free trial' — Adalysis sent an alert. Scaletrics had detected the degradation 18 hours earlier, traced it to ad copy relevance mismatch, triggered a copy variant test at 89% confidence, and updated the landing page signal. The Adalysis alert fired into a problem that was already resolved.

Performance you can verify.

Automation you can audit, understand, and trust.

Every other platform runs a black box and asks you to trust the outcome. Scaletrics shows you the reasoning behind every single action — and puts a human expert behind every recommendation.

What sets us apart
The only PPC platform with human experts inside every recommendation loop
Full transparency on every automated action — confidence, reasoning, outcome
Continuous whole-portfolio optimization, not isolated keyword tweaks
Performance improvement guarantee. If we don't deliver, you don't pay.